The device is free on contract for customers still using the subsidy model. Apple says that over half of its 4-inch iPhone customers in China were new to the platform.Īpple is also getting aggressive with wooing first-time smartphone buyers, and iPhone SE will start at $399 for a 16 GB model. Many customers choose the 4-inch model for their first smartphone, particularly in China. The smaller iPhone also serves another critical strategic purpose, since it's an entry-level device. Updating the 4-inch model in the lineup is important because not everyone wants a larger iPhone. Faster LTE and Wi-Fi connectivity are also onboard (along with more LTE bands), and Apple has added an NFC chip to support Apple Pay. IPhone SE will get a faster A9 processor alongside an integrated M9 motion co-processor, a two-generation upgrade compared to the A7 in the 5s. iOS 9.3 brings things like Night Shift, which adjusts the display at night to make it easier to sleep, and a few other app-specific improvements. tvOS will get features like folders, Live Photos, dictation, and Siri for the App Store. Pricing on the higher-end steel and gold models is unchanged.īoth tvOS and iOS are also receiving free updates today. Most notably on the Apple Watch front, the company is reducing the starting price from $349 to $299 for the entry-level Sport models. Watch and OS updates Apple Watch is getting a few new band colors and configurations, along with a new band style made out of woven nylon, priced at $49. Apple also continues to help advance medical research with its ResearchKit, and announced a new CareKit framework as well. The company is making strong progress with environmental initiatives, and has even been devoting R&D resources to a new project called "Liam," a robot that specializes in deconstructing iPhones in order to recover a greater amount of materials and resources compared to current recycling methods. Apple ( AAPL 0.47%) just hosted its March 2016 event, and the Mac maker had a handful of notable (and mostly expected) announcements to make.ĬEO Tim Cook started off the festivities by outlining two initiatives that Apple continues to work on.
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